Posting isn't marketing. Enquiries are.
Most institutions either hand social media to a teacher with a phone, or to an agency that posts three quote graphics a week and reports "reach". Neither fills seats.
We treat your digital presence as an enquiry-generation system. Every asset we produce has a job: build trust with parents who are already researching you, and capture the ones who are ready to act.
- Content built around admissions season, results, faculty and campus life — not generic festival posts
- Google Ads and Meta campaigns that target your actual catchment, grade-wise
- Google Business Profile and review management, so you win the "schools near me" search
- A YouTube channel that turns campus tours, toppers and faculty into evergreen trust assets
Reported monthly
Enquiries generated, cost per enquiry, calls and direction requests from Google, top-performing content, and what we're changing next month.
Your accounts, always
We work inside your ad accounts and handles. You keep admin access, billing and every asset we create.
Ad spend is separate
Google and Meta bill your card directly. Our retainer covers strategy, creative and management — never a hidden margin on media.
What we actually do every month
Social media
- Monthly content calendar
- Static, carousel and reel creatives
- On-campus shoot support
- Scheduling and publishing
- Comment and DM response
- Community and parent-group engagement
Google & search
- Search and Performance Max campaigns
- Keyword and competitor research
- Landing pages built to convert
- Google Business Profile optimisation
- Review generation and response
- Local SEO and directory listings
YouTube
- Channel setup and optimisation
- Video scripting and shot lists
- Editing, thumbnails and titles
- Shorts from long-form footage
- Playlist and SEO structuring
- YouTube ads for admission season
Pick the level that matches your intake
All prices are per month, exclusive of GST and media spend. Three-month initial term, month-to-month after.
Presence
Single-campus schools and small coaching institutes finding their footing online.
Best for < 500 students
- 12 social posts + 4 reels / month
- 2 platforms (Instagram + Facebook)
- Google Business Profile management
- 1 Google Search campaign managed
- Monthly performance report
- Email support
Growth
Established schools and multi-batch institutes running active admission campaigns.
Best for 500–2,000 students
- 20 social posts + 10 reels / month
- 4 platforms incl. YouTube & LinkedIn
- 2 on-campus shoot days / month
- Full Google Ads & Meta Ads management
- 2 conversion landing pages
- Local SEO + review generation
- Lead tracking dashboard
- Fortnightly review call
Dominate
Multi-campus groups, colleges and institutes competing in crowded metro markets.
Multi-campus & 2,000+ students
- Everything in Growth, per campus
- 40+ assets / month incl. long-form video
- 4 shoot days / month
- Dedicated account manager
- Influencer & parent-advocate programmes
- Full-funnel analytics & CRM integration
- Weekly review call
- Crisis & reputation management
Recommended minimum media budget: ₹30,000/month (Presence), ₹75,000/month (Growth), ₹2,00,000/month (Dominate). Paid directly to Google and Meta.
Marketing FAQ
Can we combine the retainer with your admissions revenue share?
Yes, and most institutions eventually do. When both are running, we discount the marketing retainer by 20% because the two functions share research, creative and tracking infrastructure.
Who shoots the photos and videos?
Growth and Dominate plans include on-campus shoot days with our crew. On the Presence plan we give your team a shot list and shoot brief, and we edit whatever you send us. Travel outside our base city is billed at actuals for all plans.
How quickly will we see results?
Paid campaigns produce enquiries in the first two to three weeks. Organic social and YouTube compound over three to six months. Local SEO and review ranking typically shift in two to four months. We share the honest timeline in the audit before you sign.
What happens to our accounts if we stop?
Nothing changes hands, because nothing was ever ours. Handles, ad accounts, pixels, the Google Business Profile, raw footage and every design file stay with you. We simply remove our access.
Get a free digital audit of your institution
We'll review your social, search visibility, Google reviews and competitor presence, then send you a written breakdown of what's costing you enquiries — whether or not you hire us.